ORIGIN

INSPIRATION & EVOLUTION

 

Artist and designer, Danielle Birrittella, began constructing jewelry with objects she collected along her travels as a classical singer and performer.

Born on a Hindu ashram to American parents, Birrittella designs from a unique bridge that spans the worlds of Eastern mysticism and Western minimalism. She crafts collections that invite the wearer to transcend beyond jewelry for beauty’s sake and delve deeper into alchemy, ritual and the sacred.

Throughout her teens and into her twenties, Birrittella set forth on a rigorous path to becoming a professional opera singer. She studied music and theatre at NYU, received an MFA from CalArts, learned a trio of Romance languages, acquired Italian citizenship and attended Young Artist Programs. Conflict festered in her classical training, however; one in which tradition and perfectionism clashed with her quest to rediscover unencumbered levels of vulnerability in performance. Her uncertainty resulted in a break away from opera.

Fascinated by design traditions of India, Turkey, Morocco and the Mediterranean, she studied the cultural rites of adornment and began apprenticing master jewelers to craft one-of-a-kind, eco-gold pieces.

Her first collection, The Constellations, was created to honor her father, a trained astrologer, who taught her about the stars and planets as a child. The debut was featured in Vogue, Lucky Magazine, InStyle, and Elle and has found fans in January Jones, Christina Hendricks, Elisabeth Moss and Cindy Crawford.

Poe is based in Venice, CA. When jewelry isn't being made, it is being inspired by hikes, swims and ukulele interludes. Birrittella continues to create music under the moniker Dia and abides by the the words of Tom Wait's — "as a songwriter, the only thing I really do is make jewelry for the inside of other people's minds." 

 

DANIELLE BIRRITTELLA

DANIELLE BIRRITTELLA